AI in E-Commerce: Risk or Competitive Advantage? - InformationWeek

You browse an e-commerce site on your mobile device, looking for a pair of shoes. Then, with every swipe on your phone, you see ads from other retailers offering you shoes, shoes and more shoes. Are you flattered that the retailer shared your session cookie with third parties? Or do you shake your head, annoyed that these ads are following you everywhere? You visit an online retailer and can't find what you're looking for.