Cattle farmers use AR, dairy robots, and wearables to make the business more sustainable

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Cattle farmers have been incorporating new technologies into their management of cows for years now, using everything from facial recognition to milking robots. But the internet went wild in late November when a story about Russian farmers using virtual reality goggles on cows went viral. While that story was treated with a fair amount of skepticism from farmers and experts, it did bring a spotlight to the many ways cattle farmers are using technology to reduce the carbon footprint of cows and make farm management more sustainable. "Cows are one of the most important areas that we need to improve tech applications to, principally because on a global agricultural systems basis, cows are our single best source of recycling waste nutrients," said David Hunt, co-founder of Cainthus, an agritech company, based in Dublin, California and Ottawa, focusing on digitizing agricultural practices with computer vision and AI. "The criticism of cows that is valid is the methane emissions that go with cows and one of the most important areas in agricultural tech is reducing those methane emissions."

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