Why AI should be central to a startup's marketing plan

Though the customer base of any startup comprises vastly different individuals, they love to slice and dice them by demographics and psychographics, build a persona and write a piece of communication for each segment. This behaviour will change overnight if these businesses could write an ad or press release, not for five or 10 groups but thousands of individuals, at scale. Welcome to the Segment of One, the ability to track and understand individual customer behaviour. Currently, the use cases of AI mostly focus on how it will change the consumer's life. From self-driving cars to virtual reality, the focus is on supercharging existing products or, better still, new experiences altogether.