Martechno Beat: Scaling E-commerce growth like Ferns N Petals with Omni Channel Personalization

Personalization is something that has become critical to a brand's success, regardless of the industry. Customers expect a personalized experience across all touchpoints including web, mobile, in-store, email and many more. To succeed in your marketing efforts, you need to understand how customers interact with your brand, and then customise their experiences across the journey. To better understand the role of personalization in the ecommerce sector, we had a discussion with Mr. Shashank Misra – Senior Product Manager at Ferns N Petals (FNP). Read on to know more about how companies like FNP have successfully grown over the years by leveraging the power of personalization and recommendation engines.