Samsung rockets into AI fast lane with Viv purchase

From Siri creator Dag Kittlaus comes Viv, a product that aims to be the next generation personal assistant. Kittlaus sat down with USA TODAY's Ed Baig to talk about Viv and where he thinks its headed. Samsung plans to make its range of smartphones smarter with its acquisition of Viv, an AI virtual assistant platform started by the man who created Siri. SAN FRANCISCO -- Samsung Electronics just accelerated into the voice-assistant fast lane. The South Korean electronics company, which has been grappling with extended fallout from its recalled Galaxy Note 7, announced Wednesday that it was buying Viv, the machine-learning virtual assistant company started by Siri founder Dag Kittlaus.