How Does Machine Learning Improve Through Adversity?

Unless you've been on a media blackout, chances are you've seen some news story or new startup boasting about new developments in artificial intelligence (AI) and machine learning (ML). My own company is one of those startups. But beyond leveraging AI in our logo generator, we also have a dedicated data science team continually researching new applications and developments in AI and ML. As we look for what these technologies can do for our business, we continue to come across the same question: Are all methods of ML equally effective? A lot of people are used to hearing the terms AI and ML said in the same breath, but there are a few important distinctions between the two.