How AI and data can transform the customer journey - Raconteur

Technology powered by artificial intelligence (AI) is enabling organisations to improve their customer experience and boost loyalty and revenues. The role of customer data has never been more crucial. A recent expert roundtable discussed the importance of personalisation and how data drives smart decision making. It outlined why employees need the right skills and should feel empowered to take action on the insights being generated every day. Excellent data management, powered by AI-enabled platforms, can result in improved customer experience, engagement and loyalty.