5 ways AI can do the heavy lifting in the retail customer experience

The 2017 holiday shopping season trended better for online U.S. retailers with an estimated 16.6 percent jump in e-commerce sales compared to the same period last year. With a successful holiday season behind them and consumer confidence up, retailers are starting 2018 optimistic. But what can retailers learn from this past holiday season? When we talk to our customers, the biggest challenge in this new era of retailing is just keeping up with customer expectations. Bringing new, differentiated experiences to market is a monumental task.