The Impact of Artificial Intelligence on Social Media - Adotas

Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their revenue. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on social media. Another viable option has been to reduce the human workforce and replacing it with AI. Now, what happens when these two- AI and social media- combine? This article sheds more light on the AI and social media interaction, and how AI has impacted social media marketing.