Digital advertising: A hotbed for machine learning

The advertising world is getting more complex each day. Access to the Internet is now pervasive across a wide variety of devices in most places around the globe. So advertisers must now consider user preferences more carefully than ever to reach their target audiences. All of this leads to further complexities since it requires analysing large data sets with sparse signals about their preferences and needs. With ever-changing algorithms to drive revenue for publishers and ROI for advertisers, both sides of the ecosystem need to continuously evolve.