How Marketers Can Use Experiential AI to Jump Start Video Marketing

Oren Boiman, CEO and co-founder of Magisto talks about how as marketers, we need innovation in digital video. Mass consumer adoption of video is forcing us to overcome the challenges of a fragmented audience and learn to manage risk. The field of video marketing is a particularly hot topic right now. Marketing innovation is being driven by mass consumer adoption of digital video in a myriad of shapes and sizes. In the broadest terms, the marketing trade is behind the curve and eager to fill the gap and find audiences beyond our reach. One of the challenges of finding and speaking to a fragmented audience is creating marketing video content with agility, scale and with a voice.