AI and Machine Learning are Becoming the MVPs of Marketing

In the past few years, AI and machine learning have paved their way deeper into marketing. Marketing is at a new phase of sophistication where Big Data, AI and machine learning are factors in strategy development and decision making. Both AI and machine learning are tied closely to Big Data and Analytics. Due to the increased availability of large data sets as well as new computing technologies and vastly improved algorithms, both AI and machine learning have evolved. One of the common uses for AI is to help organizations get better insights into large data sets and use these insights for marketing intelligence to improve their marketing research, forecasting and campaign experiences to give them better competitive advantages and bottom lines.