Why "Artificial Intelligence first" is replacing the "mobile first" approach in 2017

You don't have to think back very far to remember the time when disruptive start-ups and forward thinking businesses were championing a "digital first" strategy. Digital technology had been adopted by mainstream consumers and companies that failed to recognise it were being left behind. More recently, that slogan has been replaced for many businesses by a new one, "mobile first," and is not difficult to understand why. Today's consumers are constantly on their mobile. We use our mobiles on the train, while watching television, in bed and even while we are walking around real shops.