How Retailers Can Supercharge Service With Artificial Intelligence

PSFK's AI Retail Playbook, a collaboration with Microsoft, outlines AI's contributions to the customer experience With the rise of e-commerce titans like Amazon, today's retail landscape is built on a digital foundation--and words like AI, data, personalization, convenience and unified commerce are the new competitive advantages. As a consequence of this digital ecosystem, consumers have an entirely new set of behaviors and expectations when it comes to shopping. With on-demand services like Amazon Prime offering next-day delivery and 24/7 gratification, shoppers have a much higher bar than their coupon-collecting and bargain-hunting predecessors. They not only consider convenience and flexibility absolute musts, but also crave personalized service and experiences. As offline and online retail converge into a single, seamless channel, AI-powered experiences will become essential for retailers to meet their customers' needs, no matter when, where and how they choose to shop.