Yelp's Using Image Search to Change How It Finds You a Bar

Frances Haugen was part of the first wave of people to use Google back in 1996. Her mother, a faculty member at the University of Iowa1, showed her the search engine, which was still a research project at Stanford University. Haugen was blown away at what Larry Page and Sergey Brin had built. "The idea that you could actually peer into a giant mountain of data was amazing," she says. Haugen has been obsessed with search technology ever since.