CMO.com's Top 10 Marketing Trends For 2017

With the U.S. election finally in the rear-view mirror, the marketing community can get back to normal, or at least to debating what is normal now. After a period of rapid technological changes--connecting cars, homes, and humans--insiders agree 2017 will be a year of adapting to many of the recent trends. "We are between two worlds of legacy thinking and the new reality. Those two worlds don't mesh," said David Cohen, president of Magna North America. Part of that middle ground we predicted here--such as the mainstreaming of virtual reality and debates about transparency, fraud, and ad blocking--have come true even faster than expected. Others, such as "social shopping" and marketers having to pay consumers for their data, have met resistance.