As Google, Microsoft, Facebook, and the rest of big tech compete in generative AI, tying up content publishers will be critical for their LLMs. Here are 21 licensing targets they should lock up - CB Insights Research

Large language models (LLMs) trained on more text will generally be superior to an LLM with less. As a result, expect publishers with valuable text content to become a licensing battleground for LLM makers and for language acquisition costs (LAC) to become a real expense. Google is said to pay $15B per year to be the default search engine on Apple devices. These traffic acquisition costs (TAC) are in aggregate over $50B a year for Google -- but the exclusivity gained is critical for Google to cement its search lead. With the battle for large language model (LLM) supremacy underway, exclusive access to language/text will also become critical.