How CMR Group Leverages AI & Analytics To Drive Its Retail Business

CMR Shopping Mall, a subsidiary of the CMR Group, is a known brand in Andhra Pradesh with a strong presence in textiles, jewellery, and real estate. While pandemic has put a dent on the shopping mall business, CMR is picking up momentum, with an average footfall of 4,000-10,000 every day. However, as a large retailer, CMR Shopping Mall's technology adoption was subpar. Due to the scarcity of skilled workforce amid pandemic, the retailer had to bear the brunt of fraudulent activities and inefficiency in its supply chain management. Moreover, CMR Shopping Mall was beset by price wars and was struggling with tax structure complexities.