Should CMOs incorporate artificial intelligence in digital marketing budgets? Forbes India Blog

Chief marketing officers (CMOs) are increasingly considering leveraging Artificial Intelligence (AI) to manage their marketing budgets. Marketing spends on digital channels have increased by 20 percent per annum as per industry estimates. Digital marketing itself has incorporated AI by skipping a generation of intermediate system development. Modern marketing automation platforms already include chatbots for customer interaction, voice recognition/translation in their websites and semantic search in their product catalogues. However, the shift from traditional marketing to digital marketing was driven by the very fact that one could drive more personalised and segmented messaging to customers to drive up conversion rates.