Is Artificial Intelligence (AI) a Marketer's Crystal Ball?

Is Artificial Intelligence (AI) a Marketer's Crystal Ball? Artificial Intelligence, B2B Content Marketing, content marketing, Digital Marketing, inbound marketing, marketing, marketing automation, technology Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads. First there was CRM, a must-have for customer records. After their introduction, marketing automation platforms (MAPs) quickly became "the" tool all marketers needed (and arguably, still do). Then came social media management (SMM) and content marketing solutions.