These six questions will dictate the future of generative AI

That is to say, we're in the dot-com boom, circa 2000. Many companies will go bust. It may take years before we see this era's Facebook (now Meta), Twitter (now X), or TikTok emerge. "People are reluctant to imagine what could be the future in 10 years, because no one wants to look foolish," says Alison Smith, head of generative AI at Booz Allen Hamilton, a technology consulting firm. "But I think it's going to be something wildly beyond our expectations."