AI vs. Algorithms: What's the Difference?

Artificial intelligence (AI) is here, and it's growing -- fast. Accenture estimates that by 2035, AI could boost average profitability rates by 38 percent and lead to an economic increase of $14 Trillion. To cling on to the coattails of this enigmatic technology, brands are clambering to claim that their products contain AI. Sometimes the claim is justified, but other times, it isn't. An algorithm is a set of instructions -- a preset, rigid, coded recipe that gets executed when it encounters a trigger. AI on the other hand -- which is an extremely broad term covering a myriad of AI specializations and subsets -- is a group of algorithms that can modify its algorithms and create new algorithms in response to learned inputs and data as opposed to relying solely on the inputs it was designed to recognize as triggers.