Big Data and Machine Learning Tools Flag Fake News and Build Trust and Transparency

Here is a word of warning to those who infiltrate the content pipeline with information that's not factual. There's heightened demand for new methods to distill the mountains of information we are presented with daily down to the unadulterated facts. People crave a way to cut through the opinions, marketing speak and propaganda to get to the truth. And technology just might be the solution we need to become data-driven decision makers to objectively understand the information. There are reasons why we struggle under the weight of fake or worthless content.