Alexa launches in the UK

Amazon's next-generation voice assistant launches in early access in Europe for the first time. Amazon's next-generation smart assistant has entered its Early Access program in the UK, marking Alexa+'s European debut following rollouts in the US, Canada and Mexico. Starting March 19, invitations to start using the smarter, more conversational will be sent out to hundreds of thousands of willing participants, Amazon said in a, adding that Alexa is the most popular voice assistant in the UK. As well as its more natural communication, agentic capabilities, contextual awareness and ability to remember previous conversations across devices, Amazon that users across the pond are getting an authentically British AI-powered assistant. It understands slang terms like cuppa and might even accuse you of taking the mick in the middle of a conversation.