AI and machine learning in focus at SAS Summit

SAS, the leader in business analytics, hosted the SAS Analytics Summit on Feb. 21 at the Four Seasons Hotel, Kingdom Tower, Al Olay in Riyadh. In an age when analytics is the cornerstone of smarter decision-making, this one-day event aimed at helping regional organizations capitalize on data to gain greater business insights and develop advanced capabilities to innovate. "Data is underpinning the next frontier of innovation. In this modern era of hyper connectivity, and transformed customer experience, it is imperative that organizations leverage data to identify their business drivers and ensure optimum productivity growth," said Alaa Youssef, Managing Director, Middle East at SAS. "Data is becoming the basis of cutthroat competition, and we at SAS are committed to enable organizations across the Kingdom of Saudi Arabia to transform data into intelligence and enable greater levels of innovation to achieve their broader objective and support in realizing the national vision 2030." Themed'Bring the Analytics Economy and AI in Action' SAS experts at the event, discussed various ways organizations can foster innovation through analytics, improve customer service by leveraging Artificial Intelligence (AI), machine-learning, and more endorsed by speakers from SAS customers such as STC, Arab National Bank, and Saudia Airlines.