Introduction to Web and Social Media Analytics (WSMA)

First, Let us understand Web Analytics, by definition "Web analytics is the measurement of data, the collection of information, analysis, and reporting of Internet data for the purposes of optimizing and understanding Web usage. Here the web usage refers to the respective business website usage data. What are all the information can be gathered from web usage data? And, how could it be leveraged for business benefits? Let us discuss these questions later in this article.