How West Point is using an AI system to aid in its negotiation tactics

Machines may not be known for their EQ (emotional quotient), but a new collaboration between Cogito Corp. and the U.S. Military Academy is on track to change our perceptions. The art of negotiation, which may have once been a distinctly human skill set, is being enhanced by Cogito, a company that specializes in real-time emotional intelligence solutions. Cadets at West Point will use this technology to improve their own tactics when it comes to striking a bargain and gaining crucial information. "We believe that the ability to effectively negotiate is a critical skill that will serve military personnel well in numerous situations over the course of their careers," said Col. James Ness, Ph.D. Director: Engineering Psychology Program, West Point. "Cogito's behavioral analytics technology will systematically analyze communication patterns within negotiating sessions and provide insight into the cadet's psychological state. This technology will provide an unbiased assessment of how each cadet is being perceived by the other party. It will deliver insights into how they can modify their behavior to improve negotiation outcomes."