In the age of AI, trust is the most important core value ZDNet

Unless your customers trust you -- and trust your use of technologies -- your business may soon be on the losing side of the customer experience battle. How do you win wallet share and loyalty today? It starts with staying a step ahead of customers' expectations. Beyond getting personalized marketing messages, customers are looking for touchpoints that reflect their previous interactions. They want an easy checkout experience and seamless transitions between purchase channels -- service that's not only fast but proactive.