Implementing Artificial Intelligence for your readership What's New in Publishing Digital Publishing News

There was a time artificial intelligence may have conjured up visions of robots and sci-fi humanoids, however it is now increasingly being used by businesses across multiple industries and the publishing world is no different. For publishers, AI has the potential to deliver more relevant and targeted content for readers and ultimately drive subscriptions and renewals. It's important to recognise that AI technology is still in its infancy, especially in the publishing industry, and therefore some brands are cautious and naturally skeptical. According to Resulticks research, 47% of all marketers still consider AI to be "overhyped". For those who are trying to move with the times, when it comes to technically implementing AI, 69% rate their vendor's performance as "poor". A further 42% of marketers either have no current plans to implement the technology, or have already aborted their efforts.