How to Use Artificial Intelligence In E-commerce to Reshaping The User Experience?

If you haven't wasted the last few years searching for evidence on extraterritorial life in the distant corners of the world you'd have surely heard about Artificial Intelligence or AI! Together with Big Data, this is transforming the world. In a world where access to data has become easier, computing power is at historical lows on the cost side and algorithms have been programmed to think and react like a human mind, the power of AI is truly being unleashed. The impact of AI is being majorly felt in the retail industry where it is creating a store like an experience on online platforms and at the same time arming brick and mortar stores with technology that narrows the game between them and online retailers. AI in shopping was first tried in the world of e-commerce and this wasn't surprising as online retailers had been at the forefront of adopting new technology. But the brick and mortar stores have been slowly catching up.