How Artificial Intelligence Is Fuelling Racism & Sexism 🏽

In an era of cancel-culture and one where racial discrimination is currently extremely socially embedded in the minds of the majority and more importantly of potential customers, brands cannot risk being seen to be discriminatory in any way possible. Being racist, sexist, homophobic, etc. now as a brand will lead to irreversible damage. The fear of this is profound for many because the experience of their AI-powered algorithms expressing bias against people of colour or against women is fresh in their minds. For instance, in 2014, Amazon discovered that an internally developed AI algorithm to automate headhunting, sold to recruitment firms and such to find potentially strong candidates, taught itself sexism. The AI taught itself that male applicants were more desirable than female applicants.