Artificial Intelligence Enabled audience profiling in MoMAGIC

"Sell the right product to the right customer" is a dream of every marketers and advertisers. As a leading digital marketing company in Asia, MoMAGIC is approaching this ultimate goal by launching two data-driven solutions: TrueReach and TrueInsight, which is capable of understanding and targeting audiences from both macroscopic and microscopic point of view. In this article, we will share the core ideas behind our solutions and some insights we learned when playing with large-scale real data. As the backbone of all MoMAGIC services, TrueInsight integrates large-scale, heterogeneous data sources (e.g., AD-request, web behaviors, etc.) and transforms those high-frequent, noisy dataflows into structured datasets. In order to complete those challenging tasks quickly and accurately, we first carefully designed the data processing pipelines of TrueInsight in a parallel and distributed manner to guarantee its performance scalability, which means TrueInsight can process large-scale data from multiple sources without scarifying its performance.