SimilarWeb raises $120M for its AI-based market intelligence platform for sites and apps – TechCrunch

Israeli startup SimilarWeb has made a name for itself with an AI-based platform that lets sites and apps track and understand traffic not just on their own sites, but those of its competitors. The startup has raised $120 million, funding it will use to continue expanding its platform both through acquisitions and investing in its own R&D, with a focus on providing more analytics services to larger enterprises alongside its current base of individuals and companies of all sizes that do business on the web. But not, it seems, necessarily an IPO at the moment. Co-led by ION Crossover Partners and Viola Growth, the round doubles the total amount that the startup has raised to date to $240 million. Offer said that it was not disclosing its valuation this time around except to say that his company is now "playing in the big pool."