How to Use AI in B2B Marketing: 7 Tips and Tricks

Artificial Intelligence (AI) is the process of programming a computer to make decisions for itself. This type of independent and self-learning system has a wide range of applications in modern business, including B2B marketing. Although it's still in the early stages of development and application, AI can already help B2B marketers in a number of ways. After analyzing dozens of use cases, we picked the ones that proved to be most efficient. In this post, we will explain the basics of B2B marketing and show you seven tips and tricks on how to use AI in this field of business.