The beauty of machine learning? It never stops learning

Business not using machine learning to augment the products and services will find it difficult to compete in the future according to panelists at GigaOm's Structure:Data event on Wednesday. Not only will these companies be at a competitive disadvantage at first, it will get worse. Why? Machine learning solutions will only gain more intelligence with additional data and techniques. Currie Boyle, a Distinguished Engineer at IBM(s IBM), explained how natural language processing and continual machine learning transforms online sellers, allowing them to interact with its customers. "These products help with guided selling on the web across online retail sites. More importantly, they try to understand the unsuccessful transactions to improve machine learning. That can transform clients from being relatively static to human-like; the more it's used, the more successful for you and others."