How an animated-GIF camera morphed into a nascent chip empire

Not many computers can thank GIFs for their existence. In 2013, Dave Rauchwerk worked on a San Francisco art installation that allowed people to record and project a GIF of themselves onto a building. It was popular and led to Rauchwerk joining with two friends to start a hardware company called Next Thing Co. Their aim? To create a camera that can capture GIFs for $100. After a long stay in China with the HAX Accelerator, Next Thing Co. launched OTTO, a $250 "hackable GIF camera" in 2014.