We asked IBM's Watson to analyse the personalities of local marketing tech and ecommerce leaders - Which-50

They are the APAC and Australian leaders of some of the largest, or fastest rising marketing tech, adtech and ecommerce companies. And they are passionate about helping their clients understand their own consumers using data analytics. So we figured it was time to turn the lens around. We used IBM's Personality Insight services in the Watson Developer Cloud to tell us a little bit about the personality of each of the following executives; Karen Stocks from Twitter, Ben Sharp from AdRoll, Liam Walsh from Amobee, Jodie Sangster from ADMA, Paul Robson from Adobe, Derek Laney from Salesforce, Paul Cross from Oracle, Matt Barrie from Freelancer and Ruslan Kogan from Kogan. Given their commitment to the cause of data-driven marketing we are sure they won't mind at bit.