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And some, like Nate, had more modest goals: automatically filling out shoppers' contact and payment information on retailers' websites. In exchange for sparing them a minute or two of data entry on their phones, Nate charged shoppers $1 per transaction. But it struggled to turn even that vision into reality. While the company said it was using artificial intelligence to populate customer information during the checkout process, it had actually hired workers in the Philippines to manually enter the data on retailers' sites for a significant portion of the transactions Nate facilitated in 2021, according to two people with direct knowledge of the company's practices. Go read this report on an AI shopping app that was actually just using humans The Verge Instead of using high-tech methods to complete purchases, Nate transactions were often handled manually by workers in the Philippines, according to a deep dive by The Information. Speaking to two people with direct access to Nate's internal data, The Information reports that "the share of transactions Nate handled manually rather than automatically ranged between 60 percent and 100 percent" throughout 2021.