Genevieve Bell: 'Humanity's greatest fear is about being irrelevant'

Genevieve Bell is an Australian anthropologist who has been working at tech company Intel for 18 years, where she is currently head of sensing and insights. She has given numerous TED talks and in 2012 was inducted into the Women in Technology hall of fame. Between 2008 and 2010, she was also South Australia's thinker in residence. Why does a company such as Intel need an anthropologist? That is a question I've spent 18 years asking myself.