Can artificial intelligence help me with my Christmas shopping?

Now that frenetic Black Friday and crazy Cyber Monday are behind us, I've decided to complete my Christmas shopping. And this year, I'll be doing it with the help of artificial intelligence (AI). With the tech giants, such as Google, Microsoft, Apple, and IBM, increasing their investments in AI and news of Alibaba's $15bn investment in it, I wanted to find out what the customer experience is really like. And, most importantly, does it live up to all the hype? The term AI was first used back in the 50s and was based on the principle that'every aspect of learning or any other features of intelligence can in principle be so precisely described that a machine can be made to simulate it.'