How Will Artificial Intelligence Affect Marketing - B&T

Artificial intelligence (AI) is perfectly poised to become the norm for market segmentation. Bojana Deskov, marketing insights and data specialist at digital engagement software Squiz, explains how AI can supercharge your marketing efforts. A.I's ability to translate tasks normally requiring human intelligence, such as decision-making, visual detection and analysis, or speech recognition, makes it the logical next step to help marketers divide broad target audience subsets. Ten years ago, marketers used techniques such as targeting and segmentation to understand their customer base and launch campaigns. But in the last few years, the explosion of data-driven marketing has seen AI shed its associations with science fiction to play a growing role in the future of business.