How Media, Entertainment & Telecom Players Can Apply AI to Boost Customer Experience - Digitally Cognizant

AI is great at cutting operational costs. For media, entertainment and telecommunications companies, in fact, some of AI's best uses to date have focused on reducing fraud and squeezing inefficiencies from IT infrastructure. Yet the greatest potential for AI lies in its ability to generate growth. By personalizing the customer experience, AI can help companies in high-churn sectors acquire and retain customers. Which content does the customer prefer?