AI-to-AI communication in advertising increases brand safety and improves ad performance

Key Points: – Each day, Rocket Fuel Inc. evaluates over 200 billion opportunities to determine when and where to place an ad on behalf of its brand clients. Rocket Fuel (NASDAQ: FUEL) is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people's need for products and services. Rocket Fuel was founded in March 2008 with a vision of transforming the digital advertising industry through the use of big data and artificial intelligence. Most interactions between consumers and brands are now digital in nature. Every 60 seconds, there are millions of engagements generated and millions of moments for brands to connect with consumers.