How Artificial Intelligence will reform organisational strategies, for good!

Tata Consultancy Services' (TCS) global report states that 68% of companies use artificial intelligence (AI) for IT functions. However, 70% believe AI's greatest impact by 2020 will be in functions outside of IT such as aspects of customer service and marketing. AI is transforming the media industry, using chatbots to deliver services and optimising media buying spends. In India, customers have been able to experience subtle interventions of AI in their day-to-day functions, such as during interactions with their handheld device or recommendations from e-commerce portals and news feeds on their social media. However, the business ecosystem in India is yet to incorporate the full effectiveness of AI.