Amazon In Healthcare: The E-Commerce Giant's Strategy For A $3 Trillion Market

Amazon could use its expertise to disrupt everything from the pharmaceutical supply chain to Medicare management. We break down the healthcare areas best suited for an Amazon entrance. Amazon is looking to dominate more than just online retail. The e-commerce behemoth is serious about entering healthcare, bringing with it a non-traditional business model, infrastructure in logistics & computing, and customer love. Many existing health giants are scrambling to compete, while others are looking for ways to Amazon-proof themselves. Between 1999-2000, the company began investing money into Drugstore.com It eventually ran into the existing web of middlemen, regulators, and more, which brought its ambitions to a halt. Now, Amazon is trying again. Earlier this year, it announced a joint healthcare venture with JPMorgan Chase and Berkshire Hathaway. Before the collaboration, the company acquired online pharmacy PillPack for nearly $1B.