Intel Brings AI and Drone Team to the Great Wall of China Restoration

Intel is contributing its intellectual capital--its innovative thinking and brightest minds and technology--to saving one of the greatest human-made creations on Earth, The Great Wall of China. The monument, which represents thousands of years of culture, is in danger of crumbling. To combat this nearly impossible challenge, Intel has partnered with the China Foundation for Cultural Heritage Conservation to launch an innovative new approach to its restoration, using artificial intelligence and drones (the project was announced in April). Intel's team set out on a mission to preserve one of the most iconic landmarks on earth, embarking on an expedition as they reimagined preservation work on this monument with new tools: Intel Drones and Al. "By talking about these products and combining the drone tech with AI, and having that solution built on the Xeon processor, I can tell a very technical story to people who would be interested in that, Then creatively, it's also a super-appealing human interest story that can elevate their perception of Intel outside of the PC," Intel's VP, global creative director Teresa Herd told Fast Company about the project, which bridges technology with cultural heritage, a brand-building exercise with an act of corporate responsibility.