How to Sell AI: 10 Practical Recommendations for Marketers

Are you promoting AI to consumers, clients or colleagues? If you're in marketing today there is a good chance that you are. But how do you sell artificial intelligence effectively given all the hype and hysteria that surrounds the technology? Here are ten evidence-based recommendations for how to communicate AI effectively from a new Syzygy study that captured people's feelings towards AI across the US, UK, and Germany (n 6000). With all the hype and hysteria around AI, people are suspicious and skeptical.