AI in messaging: Hard to solve, but full of promise

There is a huge whitespace waiting to be filled by the tech companies that recognize the power and potential of messaging. Roughly 63% of people prefer to share information on "dark social," or closed, private messaging environments like Facebook Messenger and WhatsApp. However, the experience on these platforms remains painfully circuitous. In order to share a single piece of content within a conversation, users typically have to leave their active chat, open a new window to locate and copy the file, then re-enter the original chat to paste and share. So there is a big opportunity in providing more intelligent ways to share content on messaging – whether that content is a funny animation, a dinner reservation, or the directions for getting somewhere.