Alexa, can AI help improve the in-hotel experience?

There's no doubt that AI is a hot topic right now. Whether it's financial services or healthcare, most industries are looking to capitalize on the technology for their benefit. Looking at the hotel industry specifically, is it another example of technology looking for a problem to solve? To answer the question, we need to consider where AI is currently in use, the heady design considerations around the technology, and articulating what it could mean moving forward. In the first place, AI is not new to the travel and hospitality industry.