What is Sentiment Analysis and how does it impacts Machine Learning

Sentiment analysis (or opinion mining) may be a natural processing technique want to determine whether data is positive, negative, or neutral. Sentiment analysis is usually performed on textual data to assist businesses to monitor brand and merchandise sentiment in customer feedback and understand customer needs. Sentiment analysis is that the process of detecting positive or negative sentiment in text. It's often employed by businesses to detect sentiment in social data, gauge brand reputation, and understand customers. Since customers express their thoughts and feelings more openly than ever before, sentiment analysis is becoming an important tool to watch and understand that sentiment.